The company Zuf Globus Laboratories LTD was founded by Dr. Alexander Goroshit who is still the company's chief scientist


The story of Life Mel begins with research in the 1970s by Dr Alexander Goroshit, then a student microbiologist, as to why, in a small town in Russia, beekeepers and their families remained healthy despite a local cholera epidemic.

At the end of his fourth year at the university, Alexander went along with other students to the rural area affected by cholera. The students' role was to go from house to house to look for patients infected with cholera,conducting examinations and reporting them to the local health authorities.

In the evening, while his colleagues went to the local pub, the young Alexander was reviewing the data collected during the day and analyzed the results. Among other things, he had mapped the houses infected by cholera.

When he finished mapping, he was surprised to discover there were two areas not been affected by cholera. Alexander intercepted these two wilderness areas and found that both were populated by families of beekeepers. This discovery fascinated him and he decided to investigate further. When he finished his studies, he began working at the Faculty of Microbiology as a professor and researcher. Together with some of his students he studied in depth the art of beekeeping, hive products and medicinal herbs.


Over the centuries beekeepers have discovered that the food consumed by their bees affects the properties of the honey they produce. The bees feed on nectar found in the flowers or secretions from other parts of the plant. However, in most herbal medicines, active ingredients found in the parts that are not accessible to the bees, such as the root, the stem or leaves. Here's how the idea was born to feed the bees with those inaccessible parts that contain the necessary ingredients to create products for the health.

Further as the bees are gourmands, they had to be "persuaded" to eat the desired herb parts to facilitate the production of a honey product with the beneficial properties of those herbs. Thus Alexander spent several years researching and developing the mixtures of foods that meet both criteria: the taste of the bees and medical efficiency.


In the 1990s Dr Alexander emigrated to Israel and with the help of funding from Science Directorate of the Ministry of Industry and Trade continued his research into the remarkable results of feeding bees different selections of herbs. Alexander founded Zuf Globus Laboratories Ltd. located in the industrial area north of Kiryat Shmona, he continues to develop and produce many kinds of products from the hive.


LifeMel is the result of over 30 years of research was developed with the purpose to help people who suffered from acute anemia. Life Mel is now a specialized product that a growing number of people around the world are finding beneficial. Life Mel has been evaluated in a published hospital trial, with promising results. Further studies are in progress and planned to develop a greater understanding of the effects of Life Mel.Today LifeMel is primarily used to treat cancer patients whose immune systems, the number of white blood cells, the number of red blood cells and hemoglobin in the blood are damaged due to chemotherapy or radiation. The company's products are marketed in Israel, as well as in the UK, USA, Canada, Switzerland, South Africa, Italy and now also in Australia.